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Monday, January 5, 2015

5 Big Questions that Will Grow Your Online Business in 24 Hours

5 Big Questions that Will Grow Your Online Business in 24 Hours

If you want to grow your online business in 24 hours, you have to know what’s wrong about your current business. Most people don’t realize that it is a matter of asking the right questions if they want to grow their online business significantly. If you can answer these questions, you’ll surely improve the level of your online business and enjoy more profits from it. Here are 5 big questions that will grow your online business in 24 hours:


1. Do you know where you’re heading?

Or more specifically, do you know what you’re doing? If you don’t know what you’re doing in your online business, then you’ll be stuck5 Big Questions that Will Grow Your Online Business in 24 Hoursin a loop without ever realizing that you’re stuck. If you don’t know where you’re heading, then you will keep walking on the same place, never advance one step further. You need to know what you’re doing in your online business and you’ll also need to know where you’re heading. In this way, you’ll know the purpose of your online business and you can work toward the vision that you have for it. You’ll make it grow.


2. Do you know your current problems?

Every business has its own problems. A wise entrepreneur will acknowledge the problems in their business and strive to solve them. However, many people don’t even know the problems in their online business. That’s why their business failed miserably. Examine your business and find out what makes you stuck in developing it. Is it about the competition? Is it about various technical problems? Address those problems and make a move to solve them.


3. Do you know the tools that might help you succeed?

There are many tools available that will smooth the development of your online business. For instance, there are many keyword research tools available for you that will help you to find untapped niches easily. There are many article submission tools available for you that will ease the process of your article marketing campaign. There are many other tools available in your arsenal, such as premium WordPress theme, premium plugins for WordPress, and so on. You have to know the tools that might help you to succeed and make the necessary investment to acquire those tools. Don’t go through your online business bare handed.


4. Do you know which elements of your business need to be expanded?

For instance, if a certain link building campaign has successfully triple your website traffic, then you know that you need to expand this area in order for you to achieve better result from it. List all the elements in your online business that needs to be expanded and do some outsourcing to expand those elements. In this way, you can grow your online business very quickly.


5. Have you found the gold in your online business?

What is the biggest source of earning in your online business? For instance, if promoting software product is the biggest source of earning in your online business, then you need to understand that this is your gold. This is where you should focus all your efforts into. By focusing on your biggest earner, you will be able to triple your profits very quickly. Instead of spreading your efforts for many areas, you’ll have better result if you focus on one most important area in your online business, which is your gold.

Those are the 5 big questions that will grow your online business in 24 hours. Answer these questions honestly and examine your business carefully. Within your answers lies the exact method to grow your business within the next 24 hours.


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Friday, December 12, 2014

There and Back Again: 4 Online Marketing Lessons from The Hobbit

There and Back Again: 4 Online Marketing Lessons from The Hobbit

One marketing lesson to rule them all, one—wait, no…wrong movie. From ax-wielding dwarves to staff-bearing wizards, a trek across Middle Earth is quite an adventure. But while a quest from another realm may seem worlds away from the online marketing field, the two are more alike than you might think.

J.R.R. Tolkien’s beloved children’s book (and recent film adaptation by Peter Jackson) The Hobbit has much to teach us about bravery, friendship, and the fight for right. But amidst these adventurous tales, you will also find a lesson or two on good online marketing principles. Check out these four marketing lessons from The Hobbit, and discover how you can succeed even against great odds.

There and Back Again

1. Play to Your Strengths

As The Hobbit has demonstrated, strength and victory don’t always come in grand campaigns; sometimes it is through small and unlikely packages that the day is won. For example, though a hobbit is a seemingly unassuming character, upon closer inspection you realize that they have many unique strengths. In Bilbo’s case, he was small and stealthy, and empowered by the simple courage and goodness of his people—all excellent qualities for a “burglar” tasked with sneaking past a live dragon.

Though you may not have to challenge a real life dragon, you will certainly have your own professional dragons to face. For your marketing quest, take time to analyze your strengths and weaknesses. Take advantage of the resources and unique qualities you possess to reach out effectively to your target market. Whether you are a large company or a small startup, focus on your core strengths and highlight them in your campaign. And just remember: You don’t have to be big to make a big difference.

2. Success is a Group Effort

Bilbo’s successes in The Hobbit could not have happened without the support and efforts of his friends and companions. Similarly, success in online marketing is a group effort. Take time to build your network of friends, colleagues, and followers. Reach out through email, social media, and your blog to connect to your readers and encourage them to subscribe.

Enlist the help of your network to spread the word about your blog by utilizing calls to action in your blog posts, surveying your customers/readers, and asking for feedback. Positive online reviews are an excellent way to build your brand and boost your online reputation. Even SEO companies like Boostability can benefit from positive reviews. A simple Google search for “Boostability reviews,” for example, will bring up multiple results for customer reviews. Reach out to your online community to garner similar feedback.

Just don’t forget to take their suggestions into account to improve your blog and your users’ experiences. As you do so, you will expand your network and build a stronger community. And the bigger your network, the more opportunities for growth—both for your blog or website, and your business.

Getting More Blog Readers

3. Darkness Never Wins the Day

Though the forces of darkness are powerful and oftentimes seem overwhelming, The Hobbit teaches us that good always triumphs. When the dragon Smaug takes to the sky and wreaks havoc on Laketown, all it took to claim the victory was one sharp arrow. And fortunately, this truth is not just a part of fairytales. In online marketing, there are good guys and bad guys. Make sure your arrows fly true and that don’t find yourself on the wrong team.

The dark side of online marketingis also known as black hat SEO. Their strategies revolve around the dishonest practices of keyword-stuffing, adding invisible text, and using doorway pages to essentially trick the search engines into ranking sites higher in the SERPs. While this can work for a time, these strategies do not draw in quality traffic and provide little to no value to the users.

Fortunately, as Google and other major search engines make the change to more content-focused ranking factors, it will become increasingly difficult for the darkness to prevail. If you want to be caught on the victorious side of this battle, stick to honest and ethical marketing practices. It might take you a little longer to struggle to the top, but you can get there—and stay there—over time.

SEO and Blogging

4. You Must Be Consistent

When it comes to almost anything in life, consistency and diligence tends to be key. Throughout The Hobbit , Bilbo and his company of dwarves, elves, men, and wizards came across many challenges. More than once, these courageous warriors were tempted to give up and surrender their cause. However, their story teaches us that if you never give up and see your cause through to the end, great rewards lie in store.

As you work towards building your online presence and improving your blog, be consistent. Stay the course. Publish content regularly and on schedule—this is a sure way to build steady traffic and increase your followers. Inconsistent or irregular marketing outreach will only lead to inconsistent and irregular returns. Building a name for yourself online takes time and patience. As you stick with your marketing campaign, you can expect to see positive results. Just be wary of any fire-breathing dragons that may pop up.

Though your marketing campaign may not be as epic as a trek across Middle Earth, you can gain some ground by applying these principles to your strategies. Soon enough you may reap the rewards of a king’s treasure in increased traffic, improved SERP rankings, and a better online reputation.


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Thursday, December 11, 2014

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Online Community is a Good Thing: Giving Thanks for Virtual Community

Thanksgiving is fast approaching. In fact, I realized yesterday that it was only a week away and we still haven’t ordered our local, organic, budget-breaking bird yet. I hope there are some left. For me, Thanksgiving is about family and gratitude.

Thanksgiving is problematic at best; at worst, it is a celebration of genocide. I left any pretense of patriotic and historical celebrations behindlong ago. Beyond its dodgy history, Thanksgiving is often a mess of traveling, bad weather, over-eating, and awkward family obligations. For many, it is the height of gluttony and greed – not just with too much food, but with Black Friday, a shopping extravaganza, starting as early as 6pm on Thursday.

Instead of writing a well-deserved rant about America’s ruining of Thanksgiving, I want to focus on things I am grateful for. For the next week I’ll be making gratitude posts. First up:

Virtual Community

As problematic as the internet can be, with trolls and click bait, it can be a great way to share ideas, make friends, learn new things, expand our horizons, and generally feel like we’re not the only one. Those of us who practice and observe minority traditions can often feel like the only one in our communities who aren’t going along with the crowd.

When I was in my 20s searching online for more information on feminist spirituality and witchcraft than my small town library could give me, I mostly found chat rooms where old, white light-blessing, cat-collecting women talked about how “every woman is a witch.” (Or so it seemed to me then: I’m sure they were about my age now!) It wasn’t my cup of tea, but I didn’t know the language for what I was looking for.

Fast forward fifteen years. I am now surrounded virtually by an array of strong, challenging, wise voices; by people whose practices are radically different than mine and people who share my tradition. If I’m following an idea, I can google just about any thread and find information – or if the information is weak, then I know how to refine my search!

I am grateful for what is available on the internet. Firstly, I am grateful for Patheos Pagan: for the diverse voices and practices here. I don’t read every blog, but I know that there is probably something for every self-identified Pagan or Pagan-ish person at this site. I am grateful to be among the voices represented here. Specifically, I am grateful for the works and personal support of Jason Mankey ( Raise the Horns) and John Beckett ( Under the Ancient Oaks). Not that I need to give these two a shout out! These two are the most popular writers at Patheos Pagan – and for good reason! Not only is their writing worth reading, they are honorable human beings to boot.

I got my start at Patheos writing for Pagan Familiesand A Sense of Place, and for those blogs I am grateful. Pagan Families is an excellent resource if you’re pregnant or beginning your family. My replacementat A Sense of Place was none other than the prolific and poetic Rhyd Wildermuth, a writer that challenges me regularlywith his beautiful prose, sharp criticism, and passionate love of the gods.

I am grateful for Anomalous Thracianand his vision for Polytheist.com. His support and encouragementhave been a pleasant and welcome breath of fresh air for me in 2014.

Finally, I am grateful for Facebook.Yes, you read that right. Facebook may be for old folk. It may be evil. But damn, if it doesn’t do a great job of keeping me in touch with a wide variety of people. I’ve been able to connect to many like minded people in my general area, people I may not ever have crossed paths with “in real life.” I get to see the good things that are happening in people’s lives and in their communities. Many people complain that their Facebook feed is filled with ranting or stupidity or horrible news headlines. I have worked hard to curate my feed away from those things – and I’m sure plenty of people I’m “friends” with have quietly pruned me from their main feed as well. And that’s ok. I’m grateful for the people I’m friends with and for the way that we can share in each others’ lives.

As a stay-at-home-parent these forms of connection are vital to my sanity. I don’t feel alone as I sit and nurse the baby. If I can’t get out to all the activities, conferences, or parties that I might like to, I can at least read about them or read about the ideas they generated. This intellectual and social nourishment can sometimes feel a bit like fast food, more the illusion of nourishment than actual food, and it’s true that nothing can replace shared experiences, in person. But still: the internet has kept me sane, spiritually and intellectually growing. I cannot imagine being a SAHP even 20 years ago!

I am grateful these virtual ways to connect, as a writer and as a reader, as a parent and as a friend, as a seeker, a mystic, and a theologian.

Theo22311


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