Wednesday, December 31, 2014

A new web app was launched on Monday by YouGov, the pollsters, that allows users to view target audience

Advertise

Guardian YouGov What YouGov’s profile of Guardian readers says they enjoy visiting most online Photograph: YouGov

Which newspaper reader prefers Vichyssoise soup to antipasti, or is more likely to own a cat than a dog? Here is a quick digest of the likely lifestyles of different UK newspaper audiences.


The Guardian YouGov Guardian Customer Profile YouGov Guardian Customer Profile Photograph: YouGov

The top three favourite dishes of Guardian readers are likely to be antipasti, aubergine parmigiana and braised endive, they are into hiking and shop at Waitrose, taken from a sample size of 9,373.


Daily Star YouGov Daily Star Customer Profile YouGov Daily Star Customer Profile Photograph: YouGov

A Daily Star reader particularly enjoys eating Neapolitan ice-cream, chips and curry sauce, describe themselves as funny and enjoy watching Emmerdale, according to a sample of 518 Daily Star customers.


Daily Express YouGov Daily Express Customer Profile YouGov Daily Express Customer Profile Photograph: YouGov

A Daily Express customer enjoys eating meat pie and ham salad, is most likely to own a dog as a pet and describe themselves as adaptable but intolerant on occasion – according to a sample size of 2,169.


The Daily Mirror YouGov Daily Mirror Customer Profile YouGov Daily Mirror Customer Profile Photograph: YouGov

Chips, curry sauce, ham and eggs are a Daily Mirror customer’s dishes of choice. The favourite sport of this reader is football and they describe themselves as bighearted, according to a sample of 2,868 customers.


Daily Mail YouGov Daily Mail Customer Profile YouGov Daily Mail Customer Profile Photograph: YouGov

A Daily Mail reader enjoys eating cheese and tomato sandwiches, lobster and sweet and sour prawns, reading as a hobby and describe themselves as conscientious but intolerant on occasion. This is according to a sample size of 10,712.


The Daily Telegraph YouGov Daily Telegraph Customer Profile YouGov Daily Telegraph Customer Profile Photograph: YouGov

The Telegraph reader enjoys eating Vichyssoise soup, stinking bishop cheese and Tournedos rossini, is most likely to own a cat as a pet and describe themselves as analytical but arrogant on occasion, according to a sample set of 6,773 customers.


The Sun YouGov The Sun Customer Profile YouGov The Sun Customer Profile Photograph: YouGov

A Sun customer enjoys eating pork chops and chips, watches 36-40 hours of TV per week and describes themselves as big-hearted but headstrong on occasion. Taken from a sample set of 3,291 customers.


The Independent YouGov Independent Customer Profile YouGov Independent Customer Profile Photograph: YouGov

Independent customers like eating antipasti, braised endive and Gambas Al Ajillo, enjoy writing and cycling and describe themselves as ethical but occasionally arrogant. Taken from a sample set of 4,553 customers.


The Times YouGov The Times Customer Profile YouGov The Times Customer Profile Photograph: YouGov

Tarte au citron, baklava and pomme lyonnaise are favourite dishes of Times readers. They describe themselves as well educated and arrogant occasionally, and are most likely to own a cat. This is from a sample set of 4,528.


Financial Times YouGov Financial Times Customer Profile YouGov Financial Times Customer Profile Photograph: YouGov

FT customersenjoy a spot of Braised endive, moules marinières and halibut with caper beurre blanc. Their favourite sport is sailing and describe themselves as analytical but arrogant, according to a sample set of 1,753.

Theo22211


No comments: